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EA Sports Goes To The Airwaves For The Launch Of MADDEN NFL 10


REDWOOD CITY, Calif., - August 11, 2009 – Just hours prior to the highly anticipated launch of Madden NFL 10, Electronic Arts Inc., (NASDAQ: ERTS) and the 21st edition of the franchise will be woven into ESPN’s “Monday Night Football” programming on August 13, which will feature a rematch of Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals at 8 p.m. ET. The preseason matchup game features the teams of Madden NFL 10 cover athletes Larry Fitzgerald and Troy Polamalu in their first meeting since Super Bowl XLIII.

“The launch of Madden NFL is an event that our fans look forward to throughout the year,” said Nathan Stewart, marketing director for EA SPORTS™. “With our ever-expanding audience, we wanted a launch for Madden NFL 10 that would not only show the depth of our connection with NFL football, but also reach our fans in all corners of the country. It’s going to be a full week of excitement the likes of which only Madden NFL can create, culminating when the game goes on sale at midnight on August 14.”

Madden NFL 10 on ESPN “Monday Night Football”
On August 13, EA SPORTS Madden NFL 10 will take a prominent position across ESPN media, including extensions on-air, online, on mobile and in social media applications. The date was chosen not only because it is one day before Madden NFL 10 hits stores, but because it coincides with the return of “Monday Night Football” to ESPN. EA SPORTS Madden NFL 10 will tie into the special Thursday night preseason kick off of ESPN’s “Monday Night Football” with Madden NFL 10 footage, advertising spots and other Madden NFL 10 content throughout the broadcast.

As part of the integration, EA SPORTS Madden NFL 10 will also be featured in ESPN Mobile including video, messaging, mobile web and ESPN’s popular ScoreCenter iPhone app.

Madden NFL 10 in Stores on August 14
Following the “Monday Night Football” broadcast integration featuring Madden NFL 10, select retail stores throughout the country will be ready for Madden NFL 10 fans to pick up their copies of the new game when sales begin at 12:01 a.m. on August 14, 2009.

Courtesy: EA Sports

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 Troy Polamalu
 Monday Night Football

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