Customer Effective Earns Exclusive Appointment to the Microsoft Dynamics Inner Circle and President’s Club

Microsoft Honors Customer Effective for Outstanding Customer Commitment and Sales Accomplishments

Greenville, SC - - August 12, 2009 - - Customer Effective Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, has been named to the 2009 Microsoft Dynamics Inner Circle and President’s Club for the 2nd consecutive year. This is Customer Effective’s third Inner Circle and fourth President’s Club achievement.

In acknowledgment of exceptional service and sales performance, Customer Effective received this recognition during Microsoft Corporation’s 2009 Worldwide Partner Conference in New Orleans. This elite group represents the most outstanding partners whose sales achievement ranks them at the top echelon of the Microsoft Dynamics global network of partners. In addition, these top partners have demonstrated exceptional overall company performance by delivering valuable solutions that help Microsoft Dynamics customers drive their business forward.

“We’re thrilled to acknowledge the dedication Customer Effective has shown to providing an unsurpassed level of service and commitment to Microsoft Dynamics customers,” said Doug Kennedy, vice president of the Microsoft Dynamics Partners team. “As a result of its continuous dedication and contributions to the overall success of Microsoft Dynamics and companies worldwide, we’re proud to congratulate the company on being named to this year’s Microsoft Dynamics Inner Circle.”

“This has been very good year for our partnership with Microsoft and our customers,” said Scott Millwood, President of Customer Effective. “Making it to Inner Circle is the elite of the Microsoft Partner Awards and we are thrilled to be here again. Our whole team is appreciative of Microsoft’s recognition of our achievements over the last year. Now we are ramping up to do it again in 2010!”

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultant and Solution Implementer having completed hundreds of Microsoft CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as the 2009 Microsoft Dynamics Financial Services Partner of the Year, being named to the 2009 Microsoft Dynamics President’s Club, recipient of the 2008 and 2009 Microsoft Dynamics Inner Circle distinction, and member of the 2008 Inc. 500 list. For more information, visit www.CustomerEffective.com.

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