Abbott Partners With Beech-Nut to Provide New Parents with Nutrition Education and Support
Columbus, Ohio — Abbott (NYSE: ABT), the maker of Similac® Infant Formulas, has partnered with baby food maker Beech-Nut Nutrition to provide new parents with infant and toddler parenting tips, tools and offers through the companies Web sites.
As part of the collaboration, these two nutrition leaders will offer the combination of both of their parenting information and offers at one of two convenient locations: StrongMoms.com, Abbott Nutrition’s Web site for new parents, and BeechNut.com.
“This partnership will offer new parents the additional support they need to make the right feeding choices as well as provide valuable parenting information and insight as their infant moves from one stage to another,” said Donald Patton, senior vice president, Abbott Nutrition. “Both Abbott and Beech-Nut are committed to giving infants and toddlers a strong start in life.”
By adding StrongMoms.com content to BeechNut.com and vice versa, parents will have convenient access to infant and toddler nutrition information, advice and answers to parenting questions, as well as guides to help them introduce and transition their baby to solid foods and provide proper care for their growing child.
“Both Abbott and Beech-Nut are committed to supporting new babies and their development through leading nutrition,” said Christoph Rudolf, president and CEO of Beech-Nut Nutrition. “Together our combined leading companies have more than 150 years of experience in nutrition and innovation and we’re excited to support parents with the information and resources needed to help them make the best nutrition choices possible for their child.”
Since 1931, Beech-Nut Nutrition Corporation has been built on a history of innovation and dedication to infant nutrition. Headquartered in Latham, N.Y., Beech-Nut is the number two leading baby food brand in the United States and is committed to deliver more nutritious choices for parents and babies. As a subsidiary of Hero Group, a global leader in consumer goods and infant feeding, Beech-Nut is able to combine resources to continuously improve food and nutrition for infants and toddlers.
About HERO Group
Hero, an international brand-focused consumer-foods group, was founded in 1886 in Switzerland, and is committed to producing high-quality, nutritious products in its core product categories of Infant Nutrition and Fruit. Hero’s operations are based in Europe, North America, Middle East and Africa. In North America, Hero markets leading brands in Infant Nutrition (Beech-Nut®), Decoration & Seasonal Products (Cake Mate®, Paas®, Pumpkin Masters™, Houston Harvest) and Fruit (Hero® Fruit2Day®).
Abbott Nutrition offers a complete line of Similac infant formulas to give babies a strong start in life by meeting their nutritional needs. The Similac brand of formulas includes Similac Advance EarlyShield™, Similac® Organic, Similac® Isomil® Advance®, Similac Sensitive®, Similac Sensitive® R.S., Similac® Alimentum®, Similac® NeoSure® and Similac® Go & Grow.
Abbott Nutrition Commitment to Breastfeeding and Optimal Infant Nutrition
Abbott Nutrition fully supports breastfeeding and believes that breast milk is optimal nutrition for infants. If a mother cannot or chooses not to breast feed, infant formula is the only nutritionally safe alternative to breast milk, and Similac is committed to giving babies a strong start with a range of formulas that meet different nutritional needs.
About Abbott Nutrition
Abbott Nutrition develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition’s internationally recognized brands include the Similac brand of infant formulas; the Gain® brand of growing-up milks for older babies and toddlers; the PediaSure® brand of nutritionals and snacks for children; and the Ensure® brand of adult nutritionals.
Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna® brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers EAS® specialized nutrition products to meet the unique needs of athletes, as well as ZonePerfect® All-Natural Nutrition Bars for busy people.
Abbott (NYSE: ABT)is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 72,000 people and markets its products in more than 130 countries.
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