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Caroline Grossinger Continues Family Legacy


The Grossinger Autoplex, the oldest family owned auto dealership in Illinois, is operated by third generation Grossingers, Caroline and Gary. The Grossinger family has been in the auto industry since the early 1900’s.

Caroline Grossinger and her brother Gary took over the family business in 2000, when Irwin Grossinger passed away. Since then, Caroline and Gary have continued to follow in their father’s footsteps and have expanded their operation to include the opening of a new Hyundai dealership in Lincolnwood.

Grossinger Auto started as a single Pontiac dealership and has grown to include 13 dealerships representing 9 major automotive brands.

Caroline Grossinger serves as the President of Grossinger Autoplex and remains extremely active within her community. Caroline currently serves on the local marketing board for Pontiac and GMC. She is also on the board for Volvo on the R.A.B. (Retail Advisory Board) as well as R.M.B. (Retail Marketing Board). In addition to her automotive activities, she also serves as a director for First Bank and Trust of Evanston as well as the alumnae board of Wellesley College. In the past she served on the board of the United Way and Chamber of Commerce.

Caroline recently addressed about 200 work-study students at the Niles North and Niles West High Schools at District 219’s annual Employer Appreciation Breakfast. There, she told students, that she believes her family-owned business has been successful because of three key priorities: having a vision for the business; honestly communicating with customers and employees; and recognizing employees for the contribution they make. She compared running a business to participating in a sporting event and advised, “You should approach every day as if it’s game day.”

To learn more about Caroline Grossinger, visit

History of Caroline Grossinger

Caroline Grossinger is the operator of Grossinger Autoplex, Grossinger Volvo, and Grossinger Toyota. All three dealerships, which have been family owned and operated for over 90 years, are located in Lincolnwood, Illinois just north of the city of Chicago. Grossinger Toyota and Grossinger Autoplex (carrying Cadillac, Pontiac, GMC, Buick, Suzuki and Pre-owned Vehicles represent two of the top ten largest dealerships by volume of vehicles sold according to the Illinois Cross Sell Report. Each location has just gone through a total renovation and now offers state-of-the-art sales and service facilities.

Caroline attended Wellesley College graduating with honors and magna cum laude and became a member of the Phi Beta Kappa scholastics society earning a double major in political science and economics. She attended night classes in the University of Chicago’s MBA.

For more information on Grossinger Autoplex, visit


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