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InMobi, formerly mKhoj, Spices Up Revenue for Leading Mobile Community with 100% Month over Month Advertising Growth


Global mobile advertising network boosting international revenue payouts to major content players through new advances in technology

BANGALORE, India, PALO ALTO, California and HAGEN, Germany (11 August, 2009): InMobi (formerly mKhoj), a global mobile advertising network, and, the world’s first and probably largest mobile Web 2.0 platform, are reporting strong results from their mobile web advertising partnership. InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. The partnership is delivering higher advertising revenue than other networks, and greater scale & effectiveness to InMobi’s advertisers. peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.

“We are proud to work with truly global partners like” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to in many countries while offering enhanced value to our advertisers.”

peperonity’s Co-Founder and COO Marcus Ladwig adds, “InMobi’s capacity to deliver consistently high advertising revenue, even for volumes of inventory, affirmed our partnership with InMobi. The swift technical integration for ad optimization and commercial results has been outstanding. We look forward to extending our partnership as we continually strive to provide our users the best social networking experience available anywhere, including targeted and relevant advertising.”

About InMobi

InMobi, formerly mKhoj, is one of the fastest growing global mobile advertising networks. InMobi delivers the best results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.

Since its inception in 2007, InMobi’s mission has been to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more visit

About is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more - all for the average user with no programming skills required and free of charge (except for data costs). is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.


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