Exhibit Surveys and Constellation Communication Trade Show Planning and Measurement Tool Takes First in TS2 Premier Zone
RED BANK, NJ and DUNWOODY, GA – August 10, 2009 - Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, and - Constellation Communication Corp., a leading provider of planning and measurement support for event-related Return-On-Investment, serving corporations, event organizers and service providers in the exhibition and events industry, today announced that their Trade Show Planning and Measurement Tool has earned First Place in the 2009 TS2 Premiere Zone Breakthrough Awards.
The 2009 Premiere Zone featured 22 new products and services introduced to the industry over the last year. A panel of industry judges reviewed all entries, and their votes were tallied along with the votes of all show attendees to determine the 2009 Breakthrough Award winners. The award was presented at the TS2 conference and exhibition which took place July 20 through Thursday, July 23 at McCormick Place West in Chicago, IL.
This is the second award that the Trade Show Planning and Measurement Tool has earned. In June, the tool earned the 2009 Innovation Award from Trade Show Executive magazine.
“We are honored to have been awarded first place for the Trade Show Planning and Measurement Tool from TS2,” commented Exhibit Survey’s CEO and president Jonathan “Skip” Cox. “We believe this planning tool can offer tremendous business improvement and save valuable time for all event marketers.”
“It is gratifying to be recognized by TS2 as we strive to provide high-level trade show measurement and business justification through the Trade Show Planning and Measurement Tool,” said Ed Jones, president, Constellation Communication Corp. “It is very exciting to have received two awards for this ground-breaking tool.”
The Trade Show Planning and Measurement Tool (TSPM) utilizes a consistent, proven structure for setting meaningful, measurable objectives, and reporting results that lead to improved Return on Investment (ROI) and Return on Objectives (ROO). Users will establish a database of all trade show results and rankings that can be accessed by team members at any time for collaboration, immediate adjustments, or quickly producing pre-designed planning documents, event calendars, and reports. Utilizing a combination of the tool’s results-tracking and forecasting capability, an annual budget can also be easily produced.
“The fact that the Trade Show Planning and Measurement Tool was voted the 2009 TS2 Breakthrough Award winner is a testament to the importance of measurement, especially in today’s economy, for exhibit and event professionals,” commented Shauna Peters, marketing manager, National Trade Productions. “We congratulate Exhibit Surveys and Constellation Communication for this significant achievement.”
For smaller companies participating in a limited number of trade shows or exhibitions, a lower cost, self-paced version is available. For companies with multi-disciplined event teams that participate in larger events involving in-depth planning variables, a more sophisticated version of the tool is available. This version can include one hour each of pre-show and post-show planning consultations. The price is dependent on the number of trade shows, types of services, and support and training required. An annual contractor’s license and private labeling will also be available.
For a demonstration, contact Exhibit Surveys Inc. or Constellation Communication Corp.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted research on more than 3,000 exhibitions and events and measured over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. “Be a “knowbody” and visit www.exhibitsurveys.com or call 732-741-3170.
About Constellation Communication Corp.
Constellation Communication Corp. is a consulting and research firm specializing in helping clients gain the best possible Return on Investment (ROI) from face-to-face events. Constellation provides planning and measurement support including market research and event ROI analysis and reporting. Constellation’s services include support for internal events such as meetings and external events including tradeshows and conferences. For more information, visit www.constellation.com or call 770-391-0015.
Exhibit Surveys, Inc., the Exhibit Surveys logo, and Be a Knowbody are trademarks of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Note to editors: To arrange an interview with Mr. Cox and Mr. Jones, please contact Marilyn R. Kroner, Kroner Communications, email@example.com or 303-478-3044.
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