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New LED Lighting For Jewelry Brings Diamonds to Life


The Jewelers of America (JA) summer show was recently held at the Jacob Javitz Center in New York City. Econo-Lite Products, the jewelry lighting division of Eco-Lite Products, LLC, booth was overflowing with jewelers and store owners trying to catch a glimpse of their new LED lighting designed to be placed inside of a jewelry showcase.

Econo-Lite’s new LED product, which is called the LED Vantage ©, is made in the USA and is the result of over a year of testing and refinement. Working in partnership with the finest LED engineers in this country, each LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent from end to end. The LED Vantage is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring loaded technology which allows installation in just a few minutes.

The buzz though, was all about what the LED Vantage did for diamonds and jewelry. Diamonds were literally brought to life, colors burst through each diamond as if there was fire coming from them. The brilliance and scintillation of the stones was something that the attendees had never seen before in any LED showcase lighting. Colored stones, gold, silver and other jewelry also came to life when viewed under the LED Vantage lighting. The LED Vantage projects a beautiful crisp white light free of the unnatural blue tones found in many other LED lights on the market today.

Howard Gurock, Co-President of Econo-Lite, was thrilled with the reaction to their new LED showcase lighting for jewelry. According to Gurock “when we decided to produce LED lighting for jewelry stores we spoke to our customers and asked them what features, beyond perfect color, they wanted to see in a showcase LED. Overwhelmingly, we were told that ease of installation and speed with repairs, if there were a problem with the lighting in the future, were crucial. Stores do not like being without lighting for one of their showcases for even a day. Our spring loaded technology makes installation quick and simple and our wire free component design makes repairs so easy that most customers will not have to return the LED showcase lighting to us if repairs were ever needed in the future. The LED that we developed is far superior to what other companies have had on the market to date which is one of the reasons that, in this challenging economy, sales of our LED jewelry lighting have been so brisk.”

With the holiday season on the horizon, Gurock believes that having Econo-Lite’s LED Vantage lighting is more important than ever to store owners. With store traffic down from years past attracting the attention of the customer to your merchandise is crucial. Our LED jewelry lighting will, without question, catch your customer’s eye which will greatly increase your chances of making a sale.

To learn more about the jewelry lighting from Econo-Lite Products, visit

About Eco-Lite Products
Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers.
Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at


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