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SAS increases investment in Asia Pacific


Business analytics leader positions for economic recovery

SINGAPORE .– SAS CEO Jim Goodnight often says that in tough times, wise companies optimize their businesses. Business analytics leader SAS is doing exactly that by continuing to invest in the Asia Pacific region despite the global economic crisis. Through 33 years of continuous growth, SAS has embraced the very practices it recommends to customers for managing business during both prosperous and challenging times.

David Hughes, Vice President of Asia Pacific, said SAS will further increase its focus and credentials in the region, following 10 percent growth in the number of employees there. In coming months, the company will invest millions of dollars to upgrade offices in China, Japan, New Zealand, Thailand and Singapore and expand customer training facilities in Australia.

“SAS is committed to long-term relationships with employees and customers, as well as research and development,” Hughes said. “Investment in our Asia Pacific network reassures our stakeholders that SAS will only strengthen its offerings and its partnership approach.”

SAS believes that by focusing on long-term goals, organizations can innovate regardless of the business environment. This year, SAS launched social network analysis and new solutions for marketing campaign management and for governance, risk and compliance.

“We’re seeing increased interest in SAS analytics that deliver insight into managing in difficult times,” said Mikael Hagström, Executive Vice President of SAS EMEA and Asia Pacific. In June, a global study from industry analyst firm IDC called SAS the “overwhelming leader” in advanced analytics, and showed that organizations chose SAS Analytics with greater frequency than the next 16 analytics suppliers combined.

IDC’s Worldwide Business Intelligence Tools 2008 Vendor Shares 1 report also notes that SAS was second in the Business Intelligence tools segment and among the top five suppliers of query, reporting and analysis tools.
SAS’ Asia Pacific footprint grows

In the first half of 2009, SAS gained more than 190 new customers in the region, including the Bombay Stock Exchange (India), Efficiency Unit (Hong Kong), Joint Credit Information Centre (Taiwan), Loyalty New Zealand, National AIDS Control Organisation (India), Smart Communications (Philippines) and Wistron Corp. (Taiwan). In 2008, customers new to SAS in Asia Pacific included: China Banking Regulatory Commission, China CITIC Bank, Data Action (Australia), Department of Economics & Statistics (India), Elders (Australia), Environment Protection Administration (Taiwan), Healthscope (Australia), Lotte Duty Free Store (Korea), Reliance ADG (India), Samsung SDI (Korea), Tesco Stores (Malaysia) and Vodafone Essar (India).
Global workplace recognition

Even in a tough economy, SAS remains committed to its goal of being among the best employers and a great place to work. In 2009, SAS was named one of Australia’s best companies to work for by the international Great Place to Work Institute. SAS Greater China was ranked No.1 among Best Employers in China 2009 by Hewitt Associates, a leading global human resource firm. SAS in the US has been a FORTUNE magazine Best Company to Work For since the list’s introduction in 1998. SAS’ global efforts to attract and retain talented employees earned workplace recognition this year in more than a dozen countries.

Today’s announcement was made at The Premier Business Leadership Series event in Singapore. Presented by SAS, The Series event brings together more than 650 public and private sector attendees from across the Asia-Pacific region and around the world to share ideas and knowledge on critical business management issues. (See event press kit at

1. IDC, Worldwide Business Intelligence Tools 2008 Vendor Shares, Doc # 218598, June 2009.


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