“Pakistan to Achieve 64 Billion Litres of Milk by 2015”

“Pakistan to Achieve 64 Billion Litres of Milk by 2015”, Faisal Farooq, Chairman Dairy Pakistan

Dairy industry working together to boost the sector, to create job opportunities and to raise safety standards.

Experts and representatives of leading players from private sector addressed the industry issues in the seminar “Dairy Farming for Profit” organized by Dairy Pakistan.

Lahore, February 27, 2006 – Livestock is the largest amongst the various agricultural sectors and milk claims the largest portion of it, accounting for 51 percent of the livestock sector. There is a consensus among the stakeholders and development experts that Pakistan’s dairy sector has immense potential for growth. In the past however, the same has not been realized due to various gaps such as the absence of a shared vision and strategy for the development and the requisite initiative to drive it. This was further compounded by lack of effective collaboration among the stakeholders including support institutions and government agencies. However, it is quite a positive sign that the present government is now endeavoring to realize the real potential of the dairy sector and a multi-pronged strategy has been evolved for its uplift. These were some of the shared views of various participants of the seminar “Dairy Farming for Profit”, organized by the Pakistan Dairy Development Company, commonly referred as Dairy Pakistan.

Tony Christiansen, CEO of Dairy Pakistan, while briefing the audience said that Pakistan is the fifth largest producer of milk in the world with a total production of 32 billion liters of milk a year. This makes its value even higher than the combined value for wheat and cotton. To boost this vital sector, he added, “a number of initiatives are underway, including milk collection and chilling projects, Joint Milk Collection Pilot Projects, research and capacity building and many more”. He further said, “we are also working on safety standards, dairy sector research work and strategy development by evaluating the significance of the sector in terms of contribution to GDP, employment and importance to serve as a vehicle to alleviate poverty especially among the rural population”. He informed the audience that these initiatives were being taken in the line with the recommendations of a Strategy Working Group (SWOG), which was constituted by Federal Minister for Industries, Production and Special Initiatives Jahangir Khan Tareen to develop Diary Sector Development Strategy.
Faisal Farooq, Chairman Dairy Pakistan highlighted various milk marketing options and said that to improve the dairy sector, we are emphasizing on close coordination with key stakeholders across the dairy value chain as well as with partners from educational institutions, government and private sector.

The Head of Agriculture Wing, Bank of Punjab, Moazzam Maneka briefed the participants on the financing tools and options available for the dairy and agriculture sector.

The dairy farming experts and representatives of many leading players from private sectors also spoke on the occasion and discussed at length the issues related to the dairy industry including, milk marketing options and potential for dairy farming on a larger scale. Dr. M. Ashraf from Nestle Pakistan enlightened the audience on issues relating to animal health, farm layouts and shed designs and other speakers emphasized that dairy farming could be very profitable if full attention was paid to important factors such as employment of skilled farm management, high quality feed and breeding cows with high production capabilities.

The seminar ended at a positive note with high hopes for the development and growth of the Pakistan’s dairy sector.


About Dairy Pakistan

Dairy Pakistan has recently been established to take a major role in facilitating progress on the development of dairy sector in Pakistan. The establishment of Dairy Pakistan is seen as the first and most critical step in progression of the Strategy. Dairy Pakistan is playing a significant and central role in co-ordination of many initiatives, which are an integral part of the strategic development of the industry.

Mr. Faisal Farooq is the Chairman of Dairy Pakistan and Tony Christiansen is its interim CEO.

Contact Information

Jahangir Amir

Communication Consultant

Mishal (Pvt.) Limited

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