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Email Marketing Opt In Helps Small Business Owners Avoid Bankruptcy and Withstand the Economic Downturn


Summary Paragraph:
More small business owners are using email marketing opt in to reach their target audience. Email marketing opt in has become one of the most inexpensive ways to promote a business or service.

Small business owners need to find additional means of promotion during tough economic times. Relying on a single method, such as an ad in the phone book or a website, isn’t enough to attract and retain customers anymore.

“Downsizing or reducing prices offers a short term solution in a failing economy,” says Mark Woeppel, President of Pinnacle Performance Marketing. “A better solution is to build a relationship with your target market, and keep the lines of communication open.”

Large corporations often concentrate on expensive marketing campaigns that include television ads, radio spots, and ads in national publications. They understand the importance of attracting new sales and getting repeat business during times of economic strife. Small business owners are at a disadvantage because they don’t have a huge surplus for marketing purposes.

“Small businesses need marketing just as much as large companies,” says Woeppel. “In fact they need it more because they’re competing against companies with more money and more marketing expertise.”

Email marketing opt in is the most cost-effective way to increase sales. Small businesses can use email to stay in touch with current clients and customers. They can also use it to contact potential prospects. Email marketing opt in allows small business owners to build a level of awareness and relationship far greater than typical forms of advertising.

In addition to their own public relations staff, most large companies seek the counsel of internet website marketing consultants on a regular basis. Pinnacle Performance Marketing can help small business owners create their own email marketing opt in campaign. There are a full range of services available, including email marketing opt in, press release writing, and website marketing design.

“Internet website marketing consultants are worth their weight in gold,” says Mark Woeppel. “Your investment in your website’s marketing pays for itself in the form of increased sales.”

For a free evaluation of your company’s internet website marketing efforts, contact Pinnacle Performance Marketing through their website at or by phone, +1 (972) 899-1734.


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