Kodak to Highlight Power of Sales Lead Generation at Canadian Marketing Association Conference
Rochester, NY, February 24 -- Canadian business owners interested in improving business to business sales will learn how Eastman Kodak Company applied one to one marketing to improve its lead generation process by 60 percent at the Canadian Marketing Association (CMA) B2B Conference on March 1 in Toronto.
Mark F. Weber, Worldwide Director, e-Marketing, Kodak’s Graphic Communications Group, will present “Lost Opportunity – The Missing Link Between Demand Creation and Lead Follow-Up,” a look at the tools and solutions that drive lead generation and fulfillment for the sales force. The discussion takes place at 9:30 a.m. at the Westin Harbour Castle.
“A large business to business sales force needs a constant flow of new prospective customers, and creating demand through qualified lead generation is crucial,” said Weber. “Kodak is proud to share its ideas on how to develop more qualified prospects while assuring sales follow up.”
“Generating qualified sales leads through integrated direct campaigns, trade shows and other means is a significant investment,” said Jeff Cleary, Managing Director, Catalyst Direct, Kodak’s demand generation agency in the United States and Canada. “Most business to business companies find that only about 50 percent of all leads actually receive sales rep follow up. We helped Kodak develop a process that drove a significantly higher follow up and we want to help others learn how to drive similar results.”
In addition to Mark Weber, the 2006 CMA B2B Conference will feature presentations by other leading marketing experts on the key issues facing B2B marketers today. These include B2B brand loyalty, supporting interactions with sales force management, and measuring marketing performance in the B2B environment. The conference concludes with remarks by David H. Wilkins, United States Ambassador to Canada, who will discuss the changing trade landscape between Canada and the U.S. For more information or to sign up for the CMA B2B Conference, visit http://www.the-cma.org/events/b2b.cfm.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.
For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com.
(Kodak is a trademark of Kodak.) 2006
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- Eastman Kodak Company
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