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Exhibit Surveys CEO to Present at SISO Conference


Panel will Discuss Improving Partners’ ROI

RED BANK, NJ – July 30, 2009

WHO: Jonathan “Skip” Cox, CEO and president, Exhibit Surveys, Inc.

WHAT and WHEN: The Society of Independent Show Organizers (SISO) 2009 Executive Conference, where Exhibit Surveys is a Gold Sponsor.

Conference Session: August, 5, 2009, 2:30 p.m.– 4:00 p.m.
Determining and Improving Our Partners’ ROI
As we enter the next economic climate, everyone is trying to prove the value of exhibitions and conferences. That can be done in multiple ways: by increasing the value of the event according to the metrics used by the partner, by changing the metrics to one where value can be more readily provided and quantified or by reducing costs. This session will treat all our partners as members of our strategic team and part of our P&L mix and determine how we can ensure that vendors, exhibitors and attendees all feel they can determine their ROI at our shows. In each case, we will set out examples of how we can work together to make sure they gain greater value from their participation: be it in writing more orders, attracting additional new business, receiving more sales orders, increasing visibility in their industry or lowering costs so they can still make a profit. We will dissect an exhibitor’s investment with smaller booths and discuss how they can still meet their ROI objectives with a smaller presence. Since the attendees need to justify their trip, we will discuss how we can make their experience more profitable through such
things as matchmaking and time management.

Moderator: Margaret Pederson, President, Amirexx
Panelist: Mike Cooke, CEO, dmg world media
Skip Cox, CEO and President, Exhibit Surveys, Inc.
Georgiann DeCenzo, EVP, Advanstar Communications
As a continuation of their efforts to unify the trade show industry into a cohesive voice representing all aspects of the industry, International Association of Exhibitions and Events™ (IAEE) and SISO are jointly presenting this session.

SISO 2009 Executive Conference
Marriott Marquis
New York City

About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research, measurement and consulting for the exhibition and event marketing industry. The company has conducted research on more than 3,000 exhibitions and events and measured over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. Be a “knowbody™” and visit or call 732-741-3170.
Exhibit Surveys, Inc., the Exhibit Surveys logo, and Be a Knowbody are trademarks of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

For more information about the event or to schedule an interview with Mr. Cox, please contact Marilyn R. Kroner, Kroner Communications, 303-478-3044,


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 Trade show ROI
 Exhibit ROI
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 event measurement

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