Southall Travel Sponsors Norwood Green’s 2016 Vaisakhi Celebrations

Southall Travel, one of the UK’s biggest travel companies, recently sponsored the Vaisakhi festival 2016 that was held on the 17th April at the Norwood Green Park, Norwood Green. The company was the main sponsor of this one-day free event which opened at midday till 6 pm and attracted a large turnout.

The festival featured live music and dance, special stage performances by popular singers Silinder Pardesi and Nav Sidhu, children’s entertainment including a bouncy castle, games and rides, and food stalls and face-painting.

Vaisakhi is the festival of Sikh community from the Indian sub-continent and is said to mark the Sikh New Year and the harvest festival. This annual festival dates back to the year 1699 and is officially celebrated on the 14th April every year. Millions of Sikhs all over the world celebrate Vaisakhi with great enthusiasm, cultural activities and folk dance performances; massive traditional parades are the most significant part of the celebrations.

“We are delighted to express our support for this sacred festival which is celebrated by the Sikhs and Indians all over the world. It was a well attended event and promised us an extensive brand outreach,” said Jaymin Borkhatria, Director of Sales, Southall Travel. “We have recently launched new, exclusive pre-summer offers for holidays and flights to India and the Subcontinent, and this colourful event offered us a great opportunity to engage with our target audience,” he added.

Southall and Birmingham are two key cities in the United Kingdom that witness extraordinary Vaisakhi celebrations, particularly the traditional processions. The Southall Parade, which is held on a Sunday a week or two before Vaisakhi, was held on 10th April this time. Thousands of people joined the procession to celebrate the festival; even the Mayoral candidates Labour’s Sadiq Khan and Conservative Zac Goldsmith were spotted in the parade enjoying the 2016 Vaisakhi festivities.

Southall Travel was incorporated in Southall, Middlesex in the year 1984. The company actively participates in, supports and sponsors various cultural and community events in the region. Last year, the company had sponsored the concert tour of India’s famous Punjabi singer, Gurdas Maan as well as the 5th Asian Awards held in London where the company’s MD, Kuljinder Bahia, presented an award to Shahrukh Khan, one of India’s biggest movie stars.

About Southall Travel
Southall Travel is one of the leading providers of affordable air travel in the UK. The travel company, headquartered in Iver, Buckinghamshire, offers flights and holiday packages for all well-known leisure and business destinations such as India, Australia/New Zealand, USA, South Africa, the Far East and the Middle East. Southall Travel has a large inventory of exclusive offers for cheap flights, last minute deals, honeymoons, family getaways, twin centre holidays etc. The company employs well trained sales and customer service experts which are available 24/7 to handle bookings and after-sales enquiries. Southall Travel is an ABTA bonded company and holds ATOL licence issued by the Civil Aviation Authority for full financial protection of its flight-inclusive holidays.

Contact Information

Jaymin Borkhatria

Director of Sales

Southall Travel

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