Event Marketing Solutions develops Board following 2015’s record start

Since the beginning of 2015, Event Marketing Solutions (EMS) has enjoyed an unprecedented demand for its roadshow trucks and their immersive experiences. This reflects an increase in spending by brand managers on experiential marketing campaigns, as noted in Event Marketing Institute Event Track 2014.

The roadshow tour expert has secured £3.2 million worth of new contracts since the start of the new year with both new and existing clients. This includes two leading home appliance brands, as well as tours with B2B clients Ortho Clinical Diagnostics and Parker Hannifin.

Thanks to this success, Nic Whelan has been appointed to the EMS Board of Directors to lead the company’s business development strategy. This comes after 13 years with EMS, where Nic has played a pivotal role in developing new revenue streams including roadshows with Barclays, Warner Bros. and Allianz. His new role of Business Development Director will see him oversee the sales and marketing division, providing strategic support as the business continues to grow globally.

Event Marketing Solutions’ CEO, Keith Austin said: “As we start the year with our strongest financial performance in our history, I’m delighted to welcome Nic to our Board. He has contributed significantly to our success over the years. His knowledge of the industry and strategic approach to new business will be vital in us achieving our demanding targets as we move forward. Nic’s appointment means that I will be able to devote more time to developing our global network.”

Of his new appointment, Nic said: “I’ve had the privilege of being part of some of the most exciting new opportunities for EMS over the years. The company has evolved and adapted with the times and we’re delivering some of the most creative and technologically inspiring roadshows around at the moment. The company has gone from strength to strength and it’s fantastic to receive a place on our Board at such an exciting time for the business.”

Elsewhere in EMS, Gemma Edney has been promoted from Account Director to Head of Client Services after 10 years with the business. Gemma will lead the Client Services team and oversee project delivery worldwide. Meanwhile, Laura Nash will step into Gemma’s previous role as Account Director as a promotion from Senior Account Manager.

EMS is a team of roadshow experts based in the UK and Dubai who can help you to create a bespoke experiential marketing campaign using their fleet of roadshow trucks to assist your brand in engaging with its target B2B or B2C demographic. We design immersive experiences within dynamic interactive spaces to increase brand awareness and positivity, which ultimately increases conversion.

If you would like our help in getting your brand on tour, visit www.eventms.com today.

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Kate Price

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Event MS

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