A New Experiential Marketing Idea

A new experiential platform hits the road in the UK

London, Paris, Amsterdam, Berlin – WEBWIRE – Wednesday, September 10, 2014

The Mercedes SLS on Tour with The Clear Idea truck

If you’re looking for innovative experiential marketing ideas then perhaps you should follow the example of brands like Mercedes, BMW, Mini, Barclays, Air New Zealand, Disney and Deezer. These brands have taken their experiential marketing on tour using a state-of-the-art exhibition vehicle.

What makes this vehicle so amazing is that the lorry in question is totally see-through so it acts as a perfect mobile showroom for brands to really show off their wares and engage their audience with an eye-catching platform.

The lorry is equipped with a generator so that it can power any electrical components required in the campaign. The clear lorry also features a sound system, air conditioning, lighting and even step access so people can take a look around.

Using a team of designers, the lorry can be turned into anything - a car showroom, stage, a mobile bar, catwalk or even the inside of an aircraft. Co-founder of The Clear Idea lorry, Jonathan Bramley, says the space is as flexible as his clients’ imagination and due to its mobile nature the vehicle can be taken where his clients need it both domestically and internationally.

The truck’s latest campaign was for fashion brand Very.co.uk. The interior of the vehicle was transformed into a beauty salon where members of the public could enter the lorry and receive a complimentary beauty treatment. The end results were photographed and the images were beamed on to digital billboards across the cities where the roadshow was taking place.

So, if you’re looking to hit the road with your latest promotional idea, then this innovative showcase might be the perfect platform for you.