Targeted Media Distribution is just that, a "distribution" effort, not the purchasing of some out-of-date media list. Our partners at PR Newswire, the worldwide leader in media relations, have committed staff that keep the lines of communications open with each categorized grouping of topic specific media. So, when you choose this distribution option for your press release, you will receive an email receipt providing you with the most up-to-date listings of what media outlets were targeted to receive your news submission by PR Newswire’s targeted media distribution efforts. Use the list of media outlets to then follow-up and see if they are considering your topic.
When making these follow-up inquires, remember to make contact with the person who would handle a release sent to them by PR Newswire and then build that relationship for yourself. Personal contact with the media, once the door has been opened in a professional manner (in this case via the PR Newswire name), is the best way to begin an effective media relations strategy.